About the Program

HDFC Life in partnership with IvyCamp launched Futurance to connect with startups to develop and integrate innovative solutions into their processes, enhance customer experience, and build next gen capabilities. This corporate engagement program provides startups an opportunity for commercial partnerships with HDFC Life upon the successful completion of POC/Pilot. Launched in 2019, the program is currently in its 5th phase.

Program Highlights

Targeted Applications
Round 1: Preliminary Pitch to HDFC Life
Round 2: Startups shortlisted to connect with HDFC Life’s Senior leadership
Startups selected for POC

Few Solutions We Are Looking For

Possibilities for innovation are not limited to sector or technology. We are looking to collaborate with startups bringing innovative solutions in the following focus areas.

Alternate & Augmented data Data from alternate sources to validate customer details, and marketing and enhance the underwriting model.

Medical/Health Tech Remote health testing for customer onboarding & underwriting.

Innovative Sales Tech Sales tech solutions for lead generation, customer screening, and insurance distribution.

AI-based Vision & Voice solutions AI-based smart-vision solutions to enhance customer experience.

Why Apply to Futurance

You will get an opportunity to connect, collaborate, and commercialise with HDFC Life and IvyCamp, and get access to investment opportunities.


Direct access to key decision-makers


Work together with Industry experts and the HDFC Life business units


A business opportunity to scale across HDFC Life's countrywide presence.

The IvyCamp Advantage

Investment opportunities from the IvyCamp network and In-house VC

Access to IvyCamp mentors

Free Credits and perks from IvyCamp Partners

Selection Process

Step 1

your application

Step 2

Screening and shortlisting of startup applications

Step 3

Face to face meeting with the IvyCamp and HDFC Life.

Futurance Key Member

What Our Startups say about the Program

Selected Startups in the Previous Phases

Frequently Asked Questions

Futurance is a corporate engagement program to identify innovative startups for solving the existing business problems and building next-gen capabilities.

We’re looking for technology focused early-stage startups with an ability to manage the scalability. Startups selection won’t be limited to the use cases, Startups with compelling products, who can add value and offer solutions that can make a difference in the Insurance industry can also apply for the program. For more details, visit selection process and use case section.

Futurance is a corporate engagement program, where the shortlisted startups will pitch to HDFC Life Senior Management for an opportunity for a Proof of Concept, Strategic Alliance and/ or Investment Opportunity.

Once the application is received, the outcome of the application will be updated through a call or email from the IvyCamp team within 3 weeks.

The Call for application is until 16th January 2023.

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