An innovative Agri-Tech firm specializing in sourcing and delivering contamination-free, farm-fresh fruits, and vegetables directly from farms to consumers. The company operates with an asset-light model, collaborating closely with local farmers to procure produce and improve agricultural yields. They have more than 200+ categories across local, seasonal, regional, exotic and value-added produce and operate as a one-stop-shop for any kind of consumer to find all of their F&V supplies. They are trying to solve for consumers not being able to procure high-quality contamination-free fruits and vegetables, consistently. The Company is creating an omnichannel brand that delivers high-quality fruits and veggies.

Sector Profile

Industry

Agriculture /
Agri-tech /
Consumer

Type of
Firm

D2C and
B2B2C

Key
Competitors

Big Basket,
Gourmet Garden

Funding
Type

Recently secured
Series A funding

Adjacent
sector

Meat,
Milk

Location

India

Customers

Timeline