Connect Series - Masterclass on MVP Refinement, Product Market Fit, GTM Strategy and Initial traction and 1:1 Pitch Feedback Session with IIT Palakkad Technology IHub Foundation (IPTIF)

IvyCamp, in collaboration with the IIT Palakkad Technology IHub Foundation (IPTIF), hosted a series of masterclasses for incubated startups, providing them with a valuable opportunity to engage with alumni experts from IITs, IIMs, and other leading institutions. These sessions aimed at providing insights on MVP refinement, product-market fit, go-to-market strategies, and initial traction. Following these sessions, the participants engaged in a 1:1 feedback session wherein they received constructive feedback on their pitches, helping them refine their approaches for future success.

Key Takeaways

MVP Refinement by Mr. Suman Saurabh, Founder at DocuStack and an Alumnus of IIT Roorkee and IIM Bangalore.
- Importance of timing for product releases.
- Prioritization of product features during the MVP refinement process based on customer feedback.
- Identifying a problem before seeking solutions to avoid wasting time.

Product Market Fit by Mr. S Muralidharan, Chairman at Mobility Aftermarket, an Alumnus of IIT Kharagpur and IIM Bangalore.
- Identification of a customer’s pain points.
- Staying attuned to market changes at all stages to ensure that the product offered is aligned with the customer’s expectations.

GTMStrategy and InitialTraction by Mr. Anshuman Verma, Venture Incubator and Board Advisor at Shift Alt Capital, and an Alumnus of IIM Calcutta.
- Importance of defining a clear point for GTM strategy early on in the startup journey.
- Start from the problem, early definition and engagement with the target audience.
- Develop a comprehensive and structured GTM plan to ensure clarity in the path.

Pitch review by Mr. Ajay Rungta, Startup Advisor and AngelInvestor, and an Alumnus of BITS Pilani.
- Feedback on pitches from six startups focused on Clean Energy.
- Discussion and feedback on the co-founder's compatibility, product, marketing, and scaling plans.
- Insights to prepare the startups for potential investor questions they might encounter during an actual pitch.